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Regional Marketing Manager
To prepare and execute region plans for brands, craft marketing strategy and prepare a comprehensive innovation calendar customized to regional requirement.
Key Responsibilities
- To have a strong innovation pipeline aligned to regional needs and requirement
- To craft regional brand plans to facilitate achievement of topline and bottom line targets
- To engage with local advertising and media agencies for developing creative work , and craft regional media plans
- To ensure optimal utilization of resources of Market research agencies, local Advertising agencies and local Media Agencies.
- To identify research needs aligned to regional requirements, evaluate Market Research proposals and to implement and control necessary actions emanating out of research.
- To do Competition / consumer, Media and Profitability tracking within the region.
- To formulate long term and short term strategy objectives for the region and prepare incremental plans for marketing and brand building and to execute those plans.
- To ensure development and implementation of regional marketing mix elements in line with Business/ Marketing Plans. The elements would include:
– Communication Strategy (including advertising)
– Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives)
– Media Planning
– Packaging
– Pricing Decisions
– Product Development
Qualification & Experience
- MBA in Marketing or equivalent.
- Must have prior exposure and working knowledge of Nielsen and Kantar Household Panel Data
- Post qualification minimum 5 years of experience in marketing / brand management role.
