Ather Energy Looking for Brand Manager at Kolkata, West Bengal, India Full Time

You’ll be our: Brand Manager Zone(s)

You’ll be based at: Kolkata

You’ll be aligned with: Head of Brand

You’ll be joining our: Marketing Team

What you’ll do at Ather:

Zonal Marketing & Business Planning:

• Working closely with the zonal heads on monthly, quarterly and annual zonal business plans and drawing a corresponding zonal marketing plan.
• Ensuring zonal marketing planning for all Ather products; Scooter, Accessories, Merchandise, Connected Service, Charging Infrastructure & more

Manage Brand Ather in Zone(s)

• Conceptualize & manage regional campaigns:
• Strengthen brand positioning, build salience and aspiration in the region
• Build micro-campaigns in alignment with the brand goals to drive awareness and walk-ins at the Experience Centers in the Zone
• Derive regional insights from sales funnel, research, market travels and more
• Build the zonal marketing ecosystem in designated zone(s); creative agency partner, event & activation partners, media partners and more
• Manage new-market GTM & launches in the zone(s)
• Implementing centrally-driven campaigns in zone(s) via sales & agency partners
• Provide planning & execution support to sales & dealership teams in driving dealer-driven marketing campaigns (events, test-rides & BTL)
• Handle select central brand projects on a need basis. Example: ATL campaigns, researching, solutioning & planning the execution of an all-India brand/business project

Here’s what we’re looking for:

• Ability to build new processes and systems to drive marketing operations in zone(s)
• Ability to work with sales counter parts & agency partners
• Holistic business understanding: marketing, media, trade & sales
• Strong brief writing skills to address the business challenges
• Knack of picking customer insights through data & consumer interactions
• Campaign & project management skills
• Openness to travel 5 to 7 days every month

What you bring to Ather:

• An MBA in marketing (or related stream) from tier 1/2 institutes
• Experience of 4-6 years in Sales & Marketing preferably in a hardware product industry